About Altira Insights
Altira Insights is an independent, founder-led market intelligence and business development consultancy based in Cologne and working internationally.
We support companies, consultancies and business law firms with focused research, commercial insight and practical support for growth, market entry and business development.
From insight to action
Altira was founded to bridge the gap between market research and practical implementation.
Many research projects generate large amounts of information but leave clients without a clear understanding of what to do next. Our approach focuses on the questions that matter to the decision at hand and translates findings into clear priorities, relevant commercial opportunities and practical next steps.
Whether a client is assessing a market, identifying potential partners and clients or strengthening its market position, our work is designed to support action, not simply provide information.
Founder-led expertise
Altira Insights was founded by Ivan Koric, who brings 13 years of professional experience in market research, market intelligence and business development.
His background includes working with major market intelligence companies and supporting leading business law firms. Throughout his career, he has worked on international market assessments, competitor and company analysis, market-entry projects, partner and client identification, strategic positioning, pitches, legal directories and external communications.
This combination of research and business development experience enables Altira to connect analytical insight with a practical understanding of commercial growth.
How we work
Focused, tailored and practical
Every project is shaped around the client’s objectives, market context and the decisions that need to be made. Clients work directly with the person leading the research, analysis and recommendations, ensuring close communication and consistent quality throughout the assignment.
Focused
We concentrate on the information, opportunities and commercial questions that are most relevant to the client’s decision.
Tailored
Each assignment is developed around the client’s specific priorities and internal requirements rather than a standardised project template.
Practical
We translate research into clear priorities, relevant commercial targets and actionable next steps.
International perspective. Local understanding.
Altira combines international project experience with access to a trusted network of regional and sector experts. This allows us to complement structured research with local market knowledge, language capabilities and an understanding of regional business practices.
Germany & DACH
Germany and the wider DACH region form the core of Altira’s market expertise. We support companies with market intelligence, competitor analysis, market entry and expansion, as well as the identification of relevant partners, prospective clients and decision-makers. Altira also brings specialist experience in the German legal market, supporting business law firms with positioning, client development, pitches, directories and strategic communications.
The Balkans & Southeast Europe
Regional expertise across Croatia, Bosnia and Herzegovina, Serbia, Montenegro and Albania, including market assessment, partner identification and commercial development.
Mexico & Spanish-speaking Latin America
Support for European companies exploring opportunities in Mexico and selected Latin American markets, as well as Latin American businesses assessing access to European markets. Spanish-language research and local-market expertise are available through our regional network.
For projects outside these core regions, we assemble suitable research and expert support according to the market, sector and assignment.
Let’s turn market questions into clear next steps
Tell us more about your objectives, the market you are exploring or the decision you are preparing to make.