Business development & communications for law firms
Strengthening positioning, visibility and client development
Altira supports business law firms with strategic business development, market positioning and communications. We combine legal-sector experience with focused research and practical implementation support.
When law firms work with us
We support firms at key stages of positioning, client development and external communication.
Sharpening market positioning
Your firm, practice group or sector team needs a clearer and more distinctive market proposition.
Developing new business
You want to identify relevant target clients, sectors or commercial opportunities and approach them systematically.
Preparing pitches and credentials
You require focused, persuasive materials tailored to a particular client, sector or opportunity.
Strengthening directory performance
You need structured support with submissions, case selection, referee management and strategic positioning.
Increasing market visibility
You want to communicate deals, partner appointments, firm developments or areas of expertise more effectively.
Adding flexible BD capacity
Your internal team needs reliable external support for a specific project, busy period or ongoing workstream.
How we support law firms
Our services cover the full path from strategic positioning and client targeting to pitches, directories and external communications. Each assignment is adapted to the firm’s structure, priorities and internal resources.
Positioning & business development
We help firms translate their strengths into a clearer market position and focused business development priorities.
Typical support:
- Firm, practice and sector positioning
- Business development planning
- Market and competitor analysis
- Growth-opportunity identification
- Sector and client strategies
- Cross-selling and internal BD initiatives
Pitches, directories & client targeting
We support the preparation of high-quality business development materials and identify the companies and decision-makers most relevant to the firm’s growth objectives.
Typical support:
- Pitch documents and credentials
- Request-for-proposal support
- Legal directory submissions
- Target-client research
- Decision-maker and contact identification
- Company and sector profiles
- Tailored client-development materials
PR & market visibility
We help firms communicate relevant developments and expertise clearly, consistently and to the right audiences.
Typical support:
- Press releases and deal communications
- Partner appointments and firm announcements
- Media positioning and messaging
- Journalist and publication research
- Targeted media outreach
- Thought-leadership development
- Communications planning
- English- and German-language content
Flexible support aligned with your internal team
Altira can support individual projects, recurring workstreams or periods in which additional external capacity is required.
Project-based support
Focused support for a defined assignment such as a pitch, directory cycle, positioning project, target-client initiative or press campaign.
Ongoing external support
Regular business development or communications support without the need to expand the permanent internal team.
Additional team capacity
Reliable assistance during busy periods, internal transitions or projects requiring specialist research and sector knowledge.
Legal-sector knowledge combined with research expertise
Altira brings more than twelve years of market research experience, including over five years working directly with leading business law firms. This combination allows us to understand both the strategic questions firms face and the practical requirements of pitches, directories, client development and legal communications.
Clients receive direct senior-level support throughout the assignment. We work discreetly, adapt to existing firm processes and focus on outputs that can be used in practice.
Legal-market understanding - Experience with the structures, audiences and commercial priorities of business law firms.
Research-led approach - Targeted market, competitor and client research supports more informed business development.
Direct and tailored support - No unnecessary layers, standardised packages or handovers between teams.