Market intelligence & growth
Research-led support for companies seeking to understand markets, evaluate commercial opportunities and build relevant business connections.
When clients work with us
Altira supports companies at different stages of market evaluation, entry and commercial development.
Exploring a new market
You need a clear understanding of market structures, competitors, customers and commercial potential.
Preparing for market entry
You are assessing whether and how to enter Germany, the DACH region or another international market.
Expanding existing activities
You want to identify new segments, channels, regions or commercial opportunities.
Understanding competitors
You require a structured view of competing companies, products, positioning and market developments.
Finding partners or clients
You need relevant companies, key decision-makers and reliable direct contact information.
Requiring additional research capacity
Your consultancy, research team or strategy function needs flexible, confidential project support.
How we support your growth
Our work combines structured market intelligence with practical commercial support. Each project is tailored to the client’s specific market, questions and objectives.
Market intelligence & strategic analysis
We provide a structured understanding of markets, competitors, customers and relevant commercial developments. Our analysis is designed around the decisions the client needs to make—not around a standard research template.
Typical areas of support:
- Market structure and development
- Competitor and brand analysis
- Customer and demand insights
- Market trends and growth drivers
- Opportunity and risk assessment
- Strategic recommendations
Market entry & expansion support
We help companies assess new markets and translate market intelligence into a practical entry or expansion approach.
Typical areas of support:
- Country and market prioritisation
- Market attractiveness assessment
- Route-to-market analysis
- Distribution and channel structures
- Positioning and go-to-market input
- Expansion opportunity assessment
Partner, client & decision-maker development
We identify relevant commercial partners and prospective clients, research the right decision-makers and support targeted business development.
Typical areas of support:
- Partner and distributor identification
- Prospective client research
- Prioritised target-company lists
- Decision-maker identification
- Verified direct contact research
- Outreach preparation and support
- Relevant business introductions
What clients receive
Practical outputs, tailored to your objectives
Depending on the project scope, clients receive a focused combination of analysis, recommendations and commercially relevant target information.
Possible outputs:
- Market and competitor assessments
- Market-entry or expansion recommendations
- Competitor and company profiles
- Market maps and opportunity frameworks
- Prioritised partner and prospective-client lists
- Decision-maker and direct contact databases
- Strategic presentations and management summaries
- Outreach messaging and introduction support
Who we support
Altira works with companies and professional teams that require focused market intelligence, local expertise and practical support for international growth.
International companies
Businesses assessing opportunities in Germany, the DACH region or other European markets.
SMEs and growth companies
Companies seeking structured market insight and commercial support without building a large internal research function.
Consultancies and research teams
Firms requiring flexible research, additional analytical capacity or regional expertise.
Strategy and business development teams
Internal teams seeking reliable market analysis, partner identification and commercial target research.
International reach. Local expertise.
Altira combines international project experience with access to regional experts who understand local markets, commercial structures and business practices.
Germany & DACH - Market intelligence, market entry and commercial-development support across Germany, Austria and Switzerland.
The Balkans & Southeast Europe - Regional expertise across the Balkan markets, including market assessment, local partner identification and commercial development.
Mexico & South America - Support for European companies exploring opportunities in Mexico and selected South American markets, as well as Latin American businesses seeking access to Europe. Our Mexico expertise also supports projects connected to growing EU–Mexico commercial relations.
Selected international markets - Tailored research and expert support for additional markets according to the project scope and sector requirements.