Selected work
Representative experience across market intelligence, market entry, commercial development and law-firm business development.
Market intelligence & growth
The examples below include assignments delivered independently and through previous roles with leading market intelligence companies. Client names have been omitted for confidentiality.
Global market potential assessment
Supported a US-based premium consumer-products company in quantifying the global addressable market for hydration, coolers and outdoor living, including regional market breakdowns and category-growth analysis.
Market sizing · Regional analysis · Category potential
Market entry & partner development
Assessed the German market for an international food producer and identified relevant distributors, prospective clients and commercial decision-makers.
Market assessment · Partner identification · Client research · Contact research
Logistics cost benchmarking
Benchmarked the operating economics of smaller middle-mile carriers across Germany, including driver wages, insurance premiums, management costs and profit-and-loss structures.
Cost benchmarking · P&L analysis · Labour costs
Retail market intelligence
Analysed competitive dynamics, brand performance and growth opportunities across consumer technology and retail markets, including home-security, residential energy storage and strategic retail trends.
Competitive intelligence · Brand analysis · Trend research
Law-firm business development & communications
The examples below include assignments delivered independently and through previous roles with leading international business law firms. Client names have been omitted for confidentiality.
Integrated PR & communications support
Worked as an embedded member of the business development and marketing team of a leading German business law firm, supporting press and deal communications, website content, social media and external positioning.
PR · Website content · Social media · Deal communications
Corporate & M&A business development
Supported a major international law firm with business development initiatives focused on its Corporate and M&A practice, including client research, pitches, credentials and positioning materials.
Corporate & M&A · Client targeting · Pitches
Competition & disputes growth support
Supported the German practice of a successful US law firm with business development for competition law and dispute resolution, including market research, client targeting and tailored pitch materials.
Competition · Dispute resolution · Market research · Practice development
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